How to Become a Recognized Expert in Your Own Field

By Robert W. Bly

I always made it a point to get a master recording of my talks, figuring that one day my audience might want access to them.

Well, recently one of my assistants, CM, found a big box in her attic with the label “BOB-CASSETTES AND AUDIO CDs” on it.

When CM opened the box, inside she found dozens of my most popular lectures on audio cassettes and CD recordings – many I had practically forgotten I’d even given!

We promptly transferred these audios to the modern digital file formats — and have now made the whole collection of “lost” lectures on marketing, writing, freelancing, consulting, speaking, and other business topics available for you to listen to — and save as — downloadable mp3 files.

Some of these talks were heard live, only once, at events with price tags ranging from $100 to $2,000 or more – and never given or distributed again!

But now you can hear and own a permanent audio library of these classic marketing talks for about three bucks per lecture (average length: 60 minutes) – less than you’d pay for a latte at Starbucks.

Of these “lost” marketing audios, my favorite is by far the one titled “Become an Instant Guru,” which reveals an easy – and field-proven — 8-step self-promotion plan.

Follow this easy strategy, and you can rapidly become a recognized expert or authority in your own field – or, as some people call them, a “thought leader” or “guru.”

Of all my hundreds of talks and classes, I like this one best for two reasons.

First, because it clearly lays out how gaining recognition as a top expert in your field can accelerate your career progress and skyrocket your business success.

Second, it shows you step-by-step how you can deliberately and rapidly establish your reputation as one of the leading authorities in your niche – with actionable guidelines on how to implement the 8 tactics that can help you become known as the guru in your market.

Here are a few of the items in the 8-step action plan laid out in the “become an instant guru” program:

** Publish an e-newsletter. You will discover how to write, publish, and distribute a content-rich e-newsletter like the one you are reading right now.

MaryEllen Tribby is a superstar in the marketing and small business worlds, with a ton of impressive credentials no one can match.

Yet, if she didn’t actively market and promote herself using her own variation of my “Become an Instant Guru” plan, you probably wouldn’t follow her or even know about her.

But you and I do follow MaryEllen as a trusted business advisor … and one reason is that she gives us both this valuable e-newsletter — absolutely free!

** Speak and grow rich. Give talks. Produce or participate in – and give — workshops, webinars, seminars, adult education classes, speeches, podcasts, and presentations.

I didn’t give the 31 talks in my “Lost Audio Classics” collection for my health – or to sell them to you for three bucks apiece.

I gave them because they helped establish my reputation as a top copywriter and marketing expert – which in return got me clients, projects, and big checks by the truckload.

** Write a book. Yes, even in this era of Kindle, writing and publishing a book with your byline on it helps establish you as an expert in your field.

As Edward Uhlan observed in his book, “The Rogue of Publishers Row,” when you write a book on topic X, people automatically assume that you know a lot more about it than others in the field who are not published book authors.

** If you are not ready to write a book, start writing articles. Publish them in print magazines, online newsletters, blogs, and on web sites.

At the very least, posting lots of your articles on your own web site will help you rank higher in Google – bringing more potential clients to your door online.

Perhaps the best thing about the 8-step “Become an Instant Guru” plan is that it is relatively fast.

By using some or all of the multiple guru-making tactics I cover in this recorded audio lecture, you can rise to a position of prominence and even fame within your niche market in 12 to 18 months.

But even better than that, many of my students tell me they have started generating more leads, clients, and work within 90 days or less of listening to the program and putting it to work.

One last point….

While this may be sad or unfortunate, it’s also true:

The people who are most successful in any given profession or business are not necessarily the ones who are the most talented or experienced at performing the service they provide.

No, the top earners are usually the ones who are best at marketing and promoting themselves and their services.

Example: Who makes more money – the chef at your favorite local restaurant or Rachel Ray?

And trust me – your local chef is by far the better cook.

Case closed: Become a recognized expert in your field, and the world is your oyster.

About the author:

Bob Bly has been an independent copywriter, consultant, and speaker for over 35 years. His clients include IBM, AT&T, The Motley Fool, Forbes, Intuit, Nortel, and Medical Economics. He is the author of more than 90 books including The Copywriter’s Handbook (Henry Holt). Bob Bly can be found online at

Bob’s “Lost” Marketing Lectures

Recently one of Bob’s assistants found a treasure trove of dozens of his most popular lectures and converted them into MP3s.

These trainings often cost as much as $1,000 or more, and they include some of his most popular topics like:

  • Become an Instant Guru
  • How to Promote Your Small Business
  • 10 Secrets to Freelance Success
  • How to Write Killer Sales Copy
  • Secrets of Successful Lead Generation
  • Websites that Work
  • Make Six Figures Selling Information Products Online
  • And so many more!

The average price of a single audio CD of one of Bob’s talks is $29.

At $29 each, the 31 presentations that comprise Bob Bly’s Lost Audio Classics would have a retail value of almost $900. But it won’t cost you anywhere near that price – and you can get them ALL with this special promotion.

MaryEllen About MaryEllen

MaryEllen Tribby has helped thousands of people start a new business or grow their existing ones. MaryEllen is the Founder and CEO of, the world’s leading newsletter and website for the empowerment of the working mom. Prior to founding WMO, MaryEllen was Publisher & CEO of Early to Rise and President of Weiss Research where she added millions to their bottom lines in just a few months. She also ran divisions at Forbes, Times Mirror Magazines, and Crain’s New York Business. MaryEllen is the best-selling author of Reinventing the Entrepreneur: Turning Your Dream Business into a Reality and co-author (with Michael Masterson) of Changing the Channel: 12 Easy Ways to Make Millions For Your Business.