List Building Secrets No One is Talking About

By MaryEllen Tribby

I love PLR.

That stands for Private Label Rights. And it means that someone else has written an article, essay or report, and they are selling you the rights to use it – however you wish. So you can put your name as the author, edit the essay and have your content written in no time flat.

Honestly the PLR stuff out there used to be pretty bad. But over the last couple of years it has improved tremendously and frankly it would be impractical if you did not investigate this for yourself.

In the past we discussed the idea of exercising PLR content to create free reports that you use in exchange for prospects joining your list. Essentially people need to join your inbox magazine, blog or newsletter list in order to claim their free report.

But the usefulness of PLR content doesn’t stop there. Indeed, you can use PLR to create an autoresponder series – or even use PLR in your live broadcasts and build your list as you go.

As a matter of fact, it is the best kept list building secret around. And the best part is that it is only three easy steps!

Here’s how it works:

Step 1: Find Suitable PLR

First, you need to find PLR content in your niche. If you don’t already have a source, then search for your niche topic alongside search terms like PLR, PLR articles, PLR ebooks, PLR content or private label rights content. For example, “dog training PLR” (no quotes). My favorite one is

Step 2: Decide How You’ll Use the Content

Next, you need to decide what you want to do with the content. Your options include:

  • Using the content to create a multi-part autoresponder series.Here you send out articles on the niche topic, but these articles don’t create a “course” (since they’re not necessarily sequential).

    For example, you might send out a seven-part series that covers SEO, PPC marketing and other traffic generation techniques.

    Ideally, you should send new subscribers about 7-12 messages as a way to build trust and develop a relationship.

    Remember I always say “Trust is a Must”! However, you can upload a year or more of evergreen content to your autoresponder if you want to create “set it and forget it” content.

  • Using the content to create a multi-part ecourse that you deliver by autoresponder (where you use the ecourse as the exchange to join your list).For example, you might send out a ten-part SEO-training course to subscribers.
  • Using the content to send out live broadcasts. If you already have an autoresponder series or ecourse in place, then you can use this content to create a weekly inbox magazine, blog or newsletter.

Once you decide how you’ll use the content, then you can move on to the last step…

Step 3: Rewrite the Content to Suit Your Needs

Finally, you need to rewrite the PLR content or at least part of it to make it unique and also to make it suitable for your specific purpose and audience.

For example:

  • Ensure it’s evergreen. Since people will read this content months and maybe even years from now, it should be evergreen content. That means it shouldn’t reference dates or events that would date it, nor should it make mention of “new” or fad products. Your content should be as fresh and relevant a year from now as it is today.
  • Transform the content as needed. If you’re turning a series of articles or an ebook into an ecourse, then you need to break the content apart into at least seven to twelve parts.Next, you should refer to these separate pieces as “lessons” (not articles) and refer to the ecourse (not “this ebook”). In other words, tweak the content to fit its purpose.

    Finally, at the end of each lesson you need to tell readers what they can expect to discover in upcoming lessons.

  • 2016-03-02-pixabay-singer-1047531_640Make the content “yours.” Here you rewrite the content so that it sounds like your “voice.” An easy way to do this is to add in your own personal examples, experiences and stories. For example: “When I was trying to lose weight, I discovered that chocolate was my weakness…” or talk about your family and friends. I do this all the time.
  • Make money. Naturally, you should promote products that are related to the content. For example, your dog training ecourse might include links to paid dog training products or even dog training supplies like collars and leashes.Remember affiliate products are everywhere. There is always something to sell that will benefit your community.

Publishing a regular inbox magazine, blog or newsletter is a commitment. Even if you are just creating evergreen content. But you can make light of this work simply by finding, rewriting and uploading PLR content into your autoresponder to build your list and bond with your community along the way!

By the way it’s a heck of a lot of fun (not to mention very rewarding) to build a list and supply them with recommendations. You really are helping people. I bet you got some useful, actionable advice from this essay.

So if you have always wanted to try and start your own inbox magazine or set up your own autoresponder series, I created the ultimate shortcut and you can see that shortcut right here.

Remember this is your year to build a stronger more profitable business. And it starts by reading this very special letter right here.

MaryEllen About MaryEllen

MaryEllen Tribby has helped thousands of people start a new business or grow their existing ones. MaryEllen is the Founder and CEO of, the world’s leading newsletter and website for the empowerment of the working mom. Prior to founding WMO, MaryEllen was Publisher & CEO of Early to Rise and President of Weiss Research where she added millions to their bottom lines in just a few months. She also ran divisions at Forbes, Times Mirror Magazines, and Crain’s New York Business. MaryEllen is the best-selling author of Reinventing the Entrepreneur: Turning Your Dream Business into a Reality and co-author (with Michael Masterson) of Changing the Channel: 12 Easy Ways to Make Millions For Your Business.