The Worst Prospecting Technique Ever Invented

By Bob Bly This happens to me with some regularity: A person emails to criticize something I have produced — often a book, ebook, info product, or one of my landing pages or web sites. Sometimes they are nice … but more often, a bit snarky. And wouldn’t you know it, almost all of these […]

Add Value to Your Presentations with Audience Handouts

By Robert W. Bly When speaking to a group, must you have a leave-behind handout? For a keynote to a large audience at a conference or meeting, a handout could be considered optional, although I would opt for having one. In virtually every other speaking situation, a handout is highly recommended if not absolutely mandatory. […]

How to Get Information Products to Sell Online Free — Without Writing a Single Word!

By Robert W. Bly There are only three basic things you need to make money online: products to sell, a means of selling them, and an audience to buy your merchandise. For people who want to get started in the growing and wildly popular field of selling information online, getting info products to sell is […]

What is a Landing Page and Why Do You Need a Great One?

By Robert W. Bly A “landing page” – also known as a micro site or sales page – is a single web page designed solely to convert traffic. By “traffic,” we mean people clicking onto the page. The traffic can be generated from a variety of sources including banner ads, pay-per-click (PPC) advertising, e-mail marketing, […]