Long Live the King

By MaryEllen Tribby The “A listers” already know it. They may not always admit it, mainly because A+ copywriters have healthy egos and that’s ok. They know that “Copy is King”. And that there are three components that govern the success of any promotion: the quality of the list and media you select, the offer […]

The Right Way to Work With Freelance Copywriters

By MaryEllen Tribby I’ve spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel – from television to direct mail… e-mail to radio… telemarketing to Internet… and beyond. The world of marketing is changing all the time, and I’ve learned how to adapt, testing new marketing methods while never […]

Love Plus Logic Equals GREAT Marketing

By MaryEllen Tribby Every good marketer I know loves marketing. They read as much as they can about it. They understand the elements that make up a good marketing campaign and are thinking of ways to make each campaign better. However, every great marketer I know not only loves marketing but also understands that marketing […]