The Power of P.S.

By MaryEllen Tribby Remember when people wrote letters by hand and sent them through the postal service? I sure do. As a matter of fact, I used to love getting letters from friends I made at summer camp or my favorite aunt and uncle. And I always answered with that same channel of communication – […]

Long Live the King

By MaryEllen Tribby The “A listers” already know it. They may not always admit it, mainly because A+ copywriters have healthy egos and that’s ok. They know that “Copy is King”. And that there are three components that govern the success of any promotion: the quality of the list and media you select, the offer […]