9 Steps to Stellar Copy

By Dan Kennedy If there’s a single skill needed to make your direct response marketing flourish, it’s the ability to either write sales copy OR at least be able to recognize good copy. In this blog, we’re going to cover some of the foundational principles of direct response copywriting that you can go back to […]

How Money Is – And Isn’t – Made in Business

By Dan Kennedy Nothing Happens ‘Til Somebody Sells Something One of the people who visited with me at a recent book signing, Tripp Braden, does some work with Warren Buffett, and a lot of work in the private equity investment world. He and I compared notes, as I have a fair amount of experience with […]