5 Signs It’s Time to Hire an Assistant for Your Business

By Melissa Ingold No two businesses are alike, and no two people are, either, so it’s tough to say “When X happens, hire a virtual assistant (VA).” Some people will tell you to hire one immediately even if you’re just starting your business. Others will tell you to wait until you’re bringing in a profit. […]

Long Live the King

By MaryEllen Tribby The “A listers” already know it. They may not always admit it, mainly because A+ copywriters have healthy egos and that’s ok. They know that “Copy is King”. And that there are three components that govern the success of any promotion: the quality of the list and media you select, the offer […]

Make Me an Offer I Can’t Refuse

By MaryEllen Tribby All of your direct response marketing advertising campaigns are a mixture of art and science. The art is in writing the sales letter. The science is in tracking responses and using statistical computations to plan future campaigns. Writing successful sales letters is a creative process-a matter of figuring out the market and […]

Stop Focusing On One Channel Of Marketing At A Time!

By MaryEllen Tribby People often hear the term multi-channel marketing and ask if it is the same thing as multi-level marketing. The answer is no, definitely not, no way! Multi-level marketing (MLM), as defined by Wikipedia is also called network marketing, referral marketing, and pyramid selling. It is a term that describes a marketing structure […]

The Right Way to Joint Venture

By MaryEllen Tribby Many small-business owners don’t like joint ventures. They don’t like the idea of splitting revenues. They like selling their own products because they get to keep 100 percent of the revenues. This sort of thinking simply misses the mark. When a joint venture is executed properly, it doesn’t subtract from a business, […]

Protecting the Lifeblood of Your Business

By MaryEllen Tribby You could have endless debates about practically any topic related to the business world. You might argue over the best type of business… A traditional brick-and-mortar business… Or an online information publishing business… Or something in between. You could debate the most important skill set required to run a business. Many will […]

The Right Way to Work With Freelance Copywriters

By MaryEllen Tribby I’ve spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel – from television to direct mail… e-mail to radio… telemarketing to Internet… and beyond. The world of marketing is changing all the time, and I’ve learned how to adapt, testing new marketing methods while never […]

Kissing Frogs is Good For Your Business

By MaryEllen Tribby Of all the important elements you need to run a business, what do you think is the most important? Good marketing is critical. Top-notch sales copy is key. High-quality products and/or services – definitely important. Good ideas – essential. But you can get all of these things – and more – if […]

These Shoes Ain’t Just Made for Walkin’: The Cause Marketing Biz Model

By MaryEllen Tribby “I know it’s a lot of money, but for every pair of shoes purchased, a pair is donated to help kids all over the world who can’t afford shoes.” These were the words of my 13-year-old daughter as she was convincing me to buy her not one, not two, but three pairs […]

The Art of Negotiation: Learn it and Watch Your Business Grow!

By MaryEllen Tribby Many people believe that if you are a top-notch negotiator you will always be regarded as adversarial and hostile.  They believe if you want to be “liked” in business, you are better off just to saying “yes” and forgetting about the negotiation process. Well, this could not be further from the truth. […]