The Three Key Components of Direct Response
By MaryEllen Tribby
On January 6, 2017 I received this email from Dan Kuscell (Joe Polish’s right hand man):
Hey MaryEllen- Happy New Year!
I imagine you’re off and running to start the year!
We featured your amazing talk from our Annual Event a couple years ago on I Love Marketing: Three Key Components of Direct Response Marketing.
This is full of wisdom… and hopefully you can share this with your audience too… 😉
You’re one of the smartest biz minds around so you probably don’t need any copy for this – however I couldn’t help myself to make it more ELF (Easy, Lucrative, Fun) for you (:-)
And just a few days ago, I received this email from Matthew Sikich regarding that very same presentation:
MaryEllen’s information was BRILLIANT!
She provided more “TAKE HOME” info in 10 minutes than most any other speaker/trainer I have ever heard!
Well I knew I need to share this presentation with you. So here are the show notes and you can listen/watch the presentation by clicking on the link at anytime.
- What is Direct Response Marketing?
- How Direct Response Marketing compares to Branding (and which one you want to focus on)
- Direct Response Marketing Channels you can be using
- The 3 Components of Every Direct Response Marketing Campaign
- The biggest myths about the copy, offer, and list – and the most important to focus on
- The 60:30:10 Rule and why you don’t sell lingerie to lumberjacks
- The Most Desirable Traffic Online: __________ Traffic
- The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead
- Why Buying Your Way In helps you build a long term sustainable business
- The Key Components of Media Buying and using a data card
- The difference between an email and direct mail data card – and what to look for
- Why split testing your creative is important in your campaigns
- The little known (and critical) question to ask your list broker about a given list: (HINT: Usage)
- Why you must be a detective when reviewing lists and data cards
- Where you can find lists, directories, and more
- Analysis of a $17 Million Case Study and why relying on joint ventures can cost you over 60% of your revenue
- The strategy you can put in place to engage your audience
- A key strategy to identify what to focus on with your clients (HINT: separate your ______ from your _________)
By the way – folks who came to this event, paid $10,000!
Also, if you have not yet subscribed to I Love Marketing, you can do so at http://maryellentribby.com/ILoveMarketingPodcast
It is a free resource and one of the best marketing resources on the planet!