What Others Paid 10 Grand – You Can Get Here!

The Three Key Components of Direct Response

By MaryEllen Tribby

On January 6, 2017 I received this email from Dan Kuscell (Joe Polish’s right hand man):

Hey MaryEllen- Happy New Year!

I imagine you’re off and running to start the year!

We featured your amazing talk from our Annual Event a couple years ago on I Love Marketing: Three Key Components of Direct Response Marketing.

This is full of wisdom… and hopefully you can share this with your audience too… 😉

You’re one of the smartest biz minds around so you probably don’t need any copy for this – however I couldn’t help myself to make it more ELF (Easy, Lucrative, Fun) for you (:-)

And just a few days ago, I received this email from Matthew Sikich regarding that very same presentation:

MaryEllen’s information was BRILLIANT!

She provided more “TAKE HOME” info in 10 minutes than most any other speaker/trainer I have ever heard!


Well I knew I need to share this presentation with you. So here are the show notes and you can listen/watch the presentation by clicking on the link at anytime.


  • What is Direct Response Marketing?
  • How Direct Response Marketing compares to Branding (and which one you want to focus on)
  • Direct Response Marketing Channels you can be using
  • The 3 Components of Every Direct Response Marketing Campaign
  • The biggest myths about the copy, offer, and list – and the most important to focus on
  • The 60:30:10 Rule and why you don’t sell lingerie to lumberjacks
  • The Most Desirable Traffic Online: __________ Traffic
  • The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead
  • Why Buying Your Way In helps you build a long term sustainable business
  • The Key Components of Media Buying and using a data card
  • The difference between an email and direct mail data card – and what to look for
  • Why split testing your creative is important in your campaigns
  • The little known (and critical) question to ask your list broker about a given list: (HINT: Usage)
  • Why you must be a detective when reviewing lists and data cards
  • Where you can find lists, directories, and more
  • Analysis of a $17 Million Case Study and why relying on joint ventures can cost you over 60% of your revenue
  • The strategy you can put in place to engage your audience
  • A key strategy to identify what to focus on with your clients (HINT: separate your ______ from your _________)

By the way – folks who came to this event, paid $10,000!

Also, if you have not yet subscribed to I Love Marketing, you can do so at http://maryellentribby.com/ILoveMarketingPodcast

It is a free resource and one of the best marketing resources on the planet!

MaryEllen About MaryEllen

MaryEllen Tribby has helped thousands of people start a new business or grow their existing ones. MaryEllen is the Founder and CEO of WorkingMomsOnly.com, the world’s leading newsletter and website for the empowerment of the working mom. Prior to founding WMO, MaryEllen was Publisher & CEO of Early to Rise and President of Weiss Research where she added millions to their bottom lines in just a few months. She also ran divisions at Forbes, Times Mirror Magazines, and Crain’s New York Business. MaryEllen is the best-selling author of Reinventing the Entrepreneur: Turning Your Dream Business into a Reality and co-author (with Michael Masterson) of Changing the Channel: 12 Easy Ways to Make Millions For Your Business.